ONLINE BUSINESS WEBINAR

Your ROAS Might Be Killing

Your Business!

High ROAS doesn't always mean high profit. If your marketing numbers don't connect to your P&L,

you're not measuring performance — you're guessing.

Event Details
Mark Your Calendar.
One session. Two experts. One clear model to connect your marketing to real profit.
📅
Date
26 March
2026
Thursday
🕐
Time
8PM
– 10PM
Malaysia Time (MYT)
💻
Platform
Zoom
Online
Link sent via WhatsApp
🎟️
Admission
Free
Entry
Registration required
The Problem
Most Marketing Metrics Are Lies.
Not intentional ones — but they only show part of the picture. And that partial picture is costing businesses real money.
The hard truth
"Marketing metrics are meaningless until they connect to your P&L."
01
High ROAS ≠ High Profit
A 4× ROAS can still leave you in the red after fulfilment costs, overhead, refunds and operating expenses.
02
Low CPL ≠ Profitable Campaign
Cheap leads that don't convert at good margins drain cash flow silently while your dashboard stays green.
03
Revenue Growth ≠ Business Growth
Scaling ad spend without a profit model just means losing money faster. Growth without structure is a trap.
The Framework
Marketing + Finance.
Not Or.
Most companies optimise marketing performance. Very few optimise financial structure alongside it. The ones that do are the ones that scale.
🫁
Marketing is Oxygen
It drives sales, generates leads, and brings energy into the business. Without it, growth stops and the business weakens.
🩸
Finance is Blood Flow
It manages cash flow, sustains operations, and keeps the entire system alive. Without it, the business collapses — no matter how good the marketing looks.

A healthy business needs both strategic marketing and strategic finance to survive and grow.

Chevin Global 创办人

Cherry Quah

百大最具影响力青年企业家得主

Top 100 Most Influential Young Entrepreneurs

CHEVIN平台的宗旨是

  • 开启所有女性实现梦想的大门

  • 唤醒女性自身无限的价值

  • 赋予她们经济独立的力量

“作为一个有家庭的女性，我深知家庭和事业的重要性，以及如何在两者之间取得平衡的挑战。很多女性面临着艰难的抉择，要么牺牲自己的事业，全身心地投入到家庭中，要么牺牲家庭的时间，投入到事业中。但是我想借助CHEVIN这个平台告诉你，这种抉择是不必要的，我们可以拥有两者，而不是只选其一。

因为事业家庭兼得的女人最有魅力！

打造CHEVIN就是希望更多女性能够同时兼顾家庭和事业，获得自己的健康，收入和时间，实现人生理想。我们相信每个女性都有无限的潜力和能力，只要给她们一个机会，她们就可以创造出自己的成功。

所以，如果你也想家庭事业兼得，不妨来了解CHEVIN这个专为女性打造的平台吧！我们相信，在这里，你将不仅仅获得事业上的成功，更重要的是找到自己的使命感，拥有属于自己的人生。无论你是职业女性，全职妈妈，还是还在找着方向的90后00后，我们都可以让你看到如何掌握赚【第一桶金】的创业途径。

告别平凡，拥抱非凡，实现自己的梦想，创出属于自己的一片天！”

Chevin Global 联合创办人

Elecher

2012年凤凰卫视中华小姐环球大赛东南亚区冠军暨

最具个性小姐、最具丰韵小姐

Miss Personality and Miss Glamorous in

Miss Chinese Cosmos Southeast Asia 2012

“和普遍电商不同，我和Cherry同为女性，所以非常明白女性创业的不易，

所以我们的初衷就是想要把CHEVIN这个平台打造成能够帮助广大的女性发挥自身价值，帮助女人在事业和家庭之间取得【双丰收】。

我们真心希望你可以给自己一个机会，勇敢踏出第一步，好好了解CHEVIN【环球合伙人计划】，或许你真的会和其他已经加入的女性们一样，可以在这个女性创业平台找到你想要的财富，时间和健康靓丽！”

WHAT YOU'LL LEARN

Stop Guessing.

Start Engineering Profit.

In this seminar, you'll get a practical framework for connecting your

marketing performance to real business results.

📊
How to calculate your real profitable ROAS
Discover what ROAS number you actually need to be profitable — after all costs are factored in.
💰
How marketing decisions impact cash flow & net profit
Understand the downstream financial impact of every campaign and budget decision you make.
📈
Why some companies scale while others burn cash
Learn the structural difference between companies that grow profitably and those that implode under pressure.
🔗
How to align finance strategy with marketing execution
Build a model where every ringgit spent on marketing is connected back to your P&L and growth targets.
Webinar Agenda
Three Parts.
One Clear Model.
Part 01
Strategic Finance
Understanding P&L Structure
Contribution Margin & Unit Economics
Cash Flow vs Profit
Financial Planning for Growth
Part 02
Strategic Marketing
The ROAS Myth — Debunked
Profitable ROAS Framework
Marketing Budget Engineering
Funnel + Profit Model
Part 03
Integration
Revenue → Margin → Budget
Scaling Strategy Framework
Live Q&A with Both Speakers
Event Details
Mark Your Calendar.
One session. Two experts. One clear model to connect your marketing to real profit.
📅
Date
26 March
2026
Thursday
🕐
Time
8PM
– 10PM
Malaysia Time (MYT)
💻
Platform
Zoom
Online
Link sent via WhatsApp
🎟️
Admission
Free
Entry
Registration required

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